Maximised returns is the bottom line for property owners. And a strategic, proactive leasing approach can make all the difference to a productive commercial real estate investment.
Take Illovo Green, for instance. This signature 80 000m2 mixed-use development in a prime location between Sandton and Rosebank in Johannesburg is aimed at progressive corporate, lifestyle and residential tenants. Financiers and developers, North Face Capital, has retained JLL’s agency services to position their investment to attract an appropriate tenant base and achieve optimum rental rates. JLL will lead the commercialisation of the new project, from recommendations based on intense market analytics to a targeted marketing campaign and exclusive representation rights on pre-leasing activities for 100 selected companies.
Valentina Ardonceau manages the Agency Lease Advisory service offering for JLL SSA. She explains, ‘Agency is an industry term for landlord leasing services that assist property owners with focused strategies to maximise the value of their leased asset. At JLL we see this as a strategic partnership and offer an individual approach to every real estate investment’. Valentina says this means a client may require just one targeted solution from a diverse range of leasing capabilities or a holistic turnkey approach that can encompass anything from research and asset positioning to full scale marketing implementation, depending on the landlord’s commercial goals.
Solutions can include one or all the following:
- Market research and in-depth property analysis (e.g. occupancy rates, rental levels, existing and future supply of stock)
- Proactive strategic marketing campaigns within well-connected professional network
- Advice on asset positioning and occupancy improvement for occupied assets
- Turnkey leasing capabilities for new commercial projects (bringing the property to market, identifying potential tenants and negotiating leases)
Valentina says JLL’s defining factor is the ability to add value. ‘We have the competitive advantage of a proven track record. This, combined with exceptional market intelligence, the power of the JLL network and an in-depth understanding of what landlords want, allows us to help maximise real estate investments.’ By outsourcing a property’s commercialisation requirements to us, property owners are free to focus on their core business growth.